Project Overview: This logo was designed for "Fancy Texture," a large retail chain specializing in sporting goods and apparel. Their main audience is married couples, and the brand aims to convey a blend of professionalism and down-to-earth appeal.
Design Challenges:
The challenge was to balance a sense of importance and professionalism with a simple, approachable feel that resonates with the target audience. The client also requested an emblem-style logo with a dominant orange color.
Design Process:
Brief analysis and target audience research
Initial sketching with symbols of couples and sports
Choosing the shield shape as the base
Adding two walking figures
Incorporating wavy lines to reflect the idea of "Texture"
Refining the logo with suitable colors and typography
