Owner avatar Customer-lifetime-value
تفاصيل العمل
Business Problem Customer bases are heterogeneous: not all customers contribute equally to revenue or profitability, and tailoring effective Value-based marketing strategies leads to retaining your loyal customers for as long as possible. Key business questions addressed: Which customers generate the highest value? How can we segment customers based on behavioural and monetary patterns? Can we predict future customer value to support targeted retention strategies? How can CLTV insights be translated into actionable CVM decisions?
مهارات العمل
