Instagram & Referral Campaign Analysis
Analyzed the impact of Instagram influencer campaigns and referral programs on business growth, transforming raw data into actionable insights.
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Key Metrics:
Total Revenue: $5.29M in sales
ROI: 30.23 average, proving ad efficiency
Net Profit: $4.98M after optimizing ad spend
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Insights & Recommendations:
TikTok & Instagram drive revenue → prioritize budget
allocation
Hair Coloring is the top service → use as lead magnet
Seasonal peaks in Winter → increase Q4/Q1 ad spend
Tools: Google Sheets | Excel | Data Visualization | Business
Intelligence
